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 About the Consortium

Our intention is to promote marketing strategy scholarship and ensure that the field of marketing strategy develops its contribution by encouraging the work of the leaders of the future, i.e. junior scholars and PhD students. ​​

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Biographies of all participating senior faculty, junior faculty, and doctoral students are available in a dedicated PDF, accessible via the button below.

Conference Program

14th May 2026

5:30 pm: Welcome Reception

15th May 2025

8 am - 5 pm: Day 1 Sessions

From 6 pm onward: Gala Dinner

16th May 2025

8:30 am - 5 pm : Day 2 Sessions

You can access the full conference program by clicking on the button below. The program includes detailed information on session schedules, speakers, and key events to help you plan your participation.

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Accommodation

We have arranged a limited block of hotel rooms at the Hilton Garden Inn Buckhead, conveniently located near the consortium venue (Georgia State University's Buckhead Executive Center) at a discounted rate of $129 per night.

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Atlanta, GA

Atlanta is the capital of Georgia, a major transportation and business hub for the southeastern United States, and a diverse city known for its rich history and cultural attractions. 

Conference Co-Chairs

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Dr. Naveen Donthu

Katherine S. Bernhardt Research Professor, Distinguished University Professor

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Dr. Alok Saboo

Taylor E. Little Jr. Professor of Marketing

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Dr. Denish Shah

Kenneth L. Bernhardt Distinguished Department Chair, Barbara & Elmer Sunday Professor of Marketing

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